Yes! We’ve created a full growth sheet to make your startup’s life easier with instructions!
Growth Marketing, Growth, Growth. It’s all over the startups’ scene through searches, webinars, and events. However, there is a lot of confusion about it and where to start from. We decided it was time to take action and create a customized template from many resources (which we list in the document). We previously did PDF for incubators and tools which you can also check out.
Why Growth Marketing is important for startups?
Growth Marketing allows you to scale with a flexible and low budget. There are certain differences between the “traditional marketing” and “growth marketing.” One of the main differences are the mindest, the analytics, testing and experimentation. Also, the funnel is a key framework for growth, despite having lots of updates to it. You can watch videos that Startups Galaxy covered during Growth Marketing Meetup from E3langi talks session from here.
Growth focuses on the full funnel — while marketing usually focuses on first steps on the funnel
Now you have a full growth marketing sheet and ready for you to implement with detailed instructions!
Inside the growth marketing template you will find multiple sheets to help you start your growth marketing engine. Each sheet has the instructions, input fields and how to use it. There are also some suggested “advanced” tasks to do. Below, we will talk about each sheet in the free template and explain its use.
1. ICE Score Sheet
This is the first sheet you will find in the template. It is about a prioritization method that was invented by Sean Ellis. It’s a calculation process to score growth ideas, according to the formula: Impact + Confidence + Ease = ICE score
2. Growth Funnel Sheet
The growth funnel framework was created by Dave McClure. It’s made of five phases a customer goes through, and each stage focuses on its own metric. Accordingly, these phases are: Acquisition, Activation, Retention, Referral, Revenue. Click to know how to implement it from here.
3. KPI Dashboard Sheet
Key Performance Indicators (KPIs) dashboard is a simple visual display metrics of the most important information that decision-makers need to help them achieve objectives. You can fill it in with your “main metric”. You can also add your numbers on spend so you can use the sheet to easily calculate your customer acquisition cost (CAC) too (your users divided by the spend).
4. Growth Loop Sheet
This is the most complicated sheet in the template but could be the most useful for fast traction in acquisition. It includes closed systems where the inputs through some process generate more of an output that can be reinvested in the input. You can read more about it on Reforge.
5. User Interviews Sheet
It’s a growth technique approach to extract information from users for user experience understanding and for feedback on specific features or communication channels. We helped create some questions you can use with users and you can add more, document feedback and that could turn into potential experiments.
6. Social Media Calendar
Here you’ll find a full sheet to schedule social media posts in advance. It will help you plan for campaigns that you can monitor, or feature launches. Track different platforms, deadlines and links to the design. It’s growth if you experiment, analyse and look for paid user acquisition through these campaigns!
Did we leave the best for last? This sheet has a database of deals that you can find on Startups Galaxy. You can find startup deals, tools deals and offers as well as verified professional services from our partners. These tools and benefits can help your startup in general, not just related to growth!
Ready to organize your growth marketing?
The most important task when it comes to the sheet is to follow through and encourage your team to use it too. It will help you start tracking your numbers and find a place to start from.
FIRST: Click “File” then click “Make a copy” to make it your own!
The Final Take Away
Now would be the time to take a real action toward growth marketing for your startup, and what is better than growth marketing sheets that will save a lot of searching time and effort to build it from scratch. Click here to get it for free and start focusing on growth marketing!