On 12th of February, I was lucky enough to be part of the speaker lineup at Automate Your SaaS Growth Summit by user.com.
I chose to give a presentation on building a killer newsletter to SaaS founders.
At Startups Galaxy, we love to take part in events around the world. We’ve been focusing a lot at doing that within MENA region and beyond. In this specific event, we wanted to target SaaS founders globally and to test if our content is actually beneficial beyond us, and it was!
We’re in the 4th row.
We were also a media outreach partner for the event. That’s why you were also getting some shoutout emails about Automate Your SaaS Growth Summit!
We’re in the third row.
I chose to talk about newsletter in the presentation for 2 reasons. First, I have a great interest in email marketing and utilizing newsletters to increase user acquisition in SaaS and e-commerce stores. Second, I felt in a short slot of 30 minutes, I can create extremely targeted recommendations for my session’s audience that can be helpful for them and easy to implement quickly. I hope that many of those listening actually added it to their work agenda!
The main points
The presentation included some points below:
- Email tools
- Lead magnets
- Newsletter personas
- Newsletter structure
- Newsletter content
- Subject lines
- Image recommendations
In this deck below, you will find the slides for how to create a great newsletter for your business. It’s available on Slideshare in this link here.