Over the upcoming few months, Facebook will release a new hosting service, as a way of expanding its investment in its business tools, according to Tech Radar.
The new hosting service, which will likely be of interest to small sized businesses, will likely take on free website builders like Wix and GoDaddy with their own Facebook Hosting Services.
As per the Facebook blog: ‘Businesses have varying technology needs and want choice in the companies they work with to host and manage customer communications, particularly with remote work increasing.’
Adding that ‘Which is why over the coming months, we plan to expand our partnerships with business solution providers we have worked with over the last two years.’
However, still little is known about these services.
New option for businesses to manage their WhatsApp
People nowadays are not just relying on Whatsapp messaging applications for personal uses, but for their business needs as well. That is why they are always looking for applications that are easy and convenient.
According to the Facebook blog: ‘Many of the old ways in which people and businesses communicate are not working. While businesses spend billions of dollars annually managing phone calls, e-mails, and SMS, people do not want to wait on hold, get passed from person to person, or wonder if their messages were received.’
Moreover, with the pandemic spreading across the globe, and people’s reliance on messaging, audio and video applications is increasing, it has become a necessity for more applications that ensure great efficiency.
As per the Facebook blog: ‘The global pandemic has made clear that businesses need fast and efficient ways to service their customers and make sales. WhatsApp has become a simple and convenient resource in this time. More than 175 million people every day message a WhatsApp Business account.’
Adding that ‘Our research shows people prefer to message a business to get help and they’re more likely to make a purchase when they can do so.’
So, which areas Facebook will invest in?
Facebook has been helping all kinds of businesses in managing their WhatsApp chats over the past couple of years. Furthermore, in its efforts to enhance the messaging application with the help of business consumers’ feedback, its investment increase will be in the following areas:
- Shopping through WhatsApp: In a way to help small businesses affected by COVID-19, Facebook will make it possible for customers to look for the products and buy any of them directly from the business chat on WhatsApp.
- New hosting services: Facebook, through its hosting services, will enable businesses to manage their WhatsApp chats. This will help small businesses greatly, as per the Facebook blog: ‘Providing this option will make it easier for small and medium size businesses to get started, sell products, keep their inventory up to date, and quickly respond to messages they receive – wherever their employees are.’
- Sales: Business customers will not be charged for all of the services Facebook has to offer, as they will continue to provide end-to-end encrypted text, video, and voice calling for free.
With this new move, Facebook is making it easier for all of the small and medium sized businesses working remotely through these difficult times across the globe, to manage their businesses in a more efficient and effective way, and help them with their growth.
Do you think other platforms and tech companies will follow Facebook and do the same?