In this post, I will tell you 7 ways to boost your email marketing to support your sales strategy.
Let’s start with our own example. If you subscribe now to Startups Galaxy’s newsletter, from the right sidebar box, you will receive a “thank you” email in your inbox by tomorrow morning.
You become interested in the newsletter, the startup news, and trends. So you decided to sign up to the platform after that: to add your startup or interact with the community. Then you’ll receive another automated email: welcome!
Two days later, you will receive the last email that will guide you to discover the full possibilities of startupsgalaxy.com.
Ultimately, if it’s done correctly, email marketing can drive leads and build a strong connection with your target audience.
What is Email Marketing?
Wandering about all those emails you scroll through every morning? Since you cheerfully subscribed to receive emails from these businesses, you absolutely like their content, interested in their newsletter, or even their product But what is email marketing?
Email Marketing is a highly effective digital marketing process of driving down the sales funnel by sending directly promotional materials via emails to those who’ve subscribed to that content.
For example, a fan of Startups Galaxy might sign up for their newsletter to get promotional offers and deals when they arrive.
Does Email Marketing work?
Insights show that 3.9 billion people start their daily tasks by checking their email first; 60% of them prefer to receive promotions through their emails. Emails have an impressive 18% global open rate and it is the most personal and business medium for B2B.
Pro Tip:learn to build a strong email list and get 100% of your emails to recipients by Sendgrid.
Now that we know what it is, here are 6 tips boost your email marketing:
1. Send a welcome email, to start a great user onboarding experience
According to an Invesp infographic, welcome emails can generate 4x more opens and 5x more clicks than the regular email marketing campaigns. Also,74% of people subscribing to a newsletter are looking forward to receiving a welcome email in 2 days and I am sure you won’t disappoint them. See more insights from here.
Pro Tip: Send out your welcome email immediately and it's great to give subscribers a gift.
2. Get your product’s “aha moment”
Onboarding emails give a clear idea of what to expect In your customer onboarding journey. This enhances their first experience with positive actions by enabling your new subscribers to gain value from your product or services. One of the most effective ways to successfully onboarding and lead to long-term engagement with your new subscribers is to guide them to reach the “product aha moment” fast and clear, which will power their first experience with positive actions.
Pro Tip: In your email focus not on your product features but on the problems it solves.
3. Set and send well-prepared drip campaigns
Drip campaigns’ role is to help you send a set of marketing emails automatically to your new subscribers. You can segment your users based on tons of variations and actions that a person has performed. They then receive an automated communication such as an email. Now it makes sense why they’re also sometimes called behavioral emails. This series of communication to users to encourage them to purchase makes drip campaigns very effective for e-commerce, for example.
Pro Tip: Be sure that every email has value and helps build trust with your recipients.
4. Have one clear call-to-action per email
Your subscribers don’t have enough time to read long emails and they may get confused between many call-to-action, trying to specify what exactly you want them to do. If your prospect doesn’t know what you want them to do within seconds from opening your email, most likely they will unsubscribe to your email and you might lose a potential customer.
Pro Tip: Use words that provoke emotion or enthusiasm. Pay attention to position by A/B test.
5. Make sure your emails are mobile-friendly
In addition, to the high rate of people checking their emails on mobile compared with desktop viewers, 71% of people will delete your marketing email immediately if it doesn’t appear correctly on their mobile’s displays. So to avoid sending your email straight to the trash or get a quick unsubscribe to your newsletter, it’s highly recommended to focus on making your marketing emails optimized with a mobile view that is super eye-catching and engaging on a smartphone or tablet.
Pro Tip: Keep your email under 600 pixels wide and Use a large font size. Check more details here about dimensions.
6. Share your blog content with the subscribers
This is a brilliant idea to drive huge traffic to your latest content by letting your blog readers see your updates automatically through enabling RSS feed. This will help you integrate your blog with automated marketing activities such as email, SMS, WhatsApp messages every time you publish a new blog post without any extra effort from you.
Pro Tip: Test the automation after launch to make sure about the final view.
7. Use Sendgrid for emails
Twilio and SendGrid are offering a massive 1-year free plan for all the startups in Startups Galaxy directory that will help you send promotional emails, newsletters, SMS, WhatsApp messages, automated emails, and all your notifications. It also includes mentoring from a team of experts, virtual workshops, and exclusive access to Twilio events. Redeem it now through Deals.
What’s the main takeaway?
Email Marketing is really important for your business, but focusing only on newsletters is not enough. You need to focus on the value you want to deliver, that will help you convert inquiries into customers, turn one-time buyers into loyal partners, and grow your fan base!