Building an ecommerce business online isn’t as easy as it seems to some people!
After determining what you are going to sell, setting up your store, and visitors start coming to your site, there are still other things to put into consideration.
For instance, you have to consider that your ecommerce website is just one among many others, and this is just in Egypt only. So what about sites in the Middle East region, North Africa region and the whole wide world; It is a highly competitive digital world!
One of the most important things you need to consider in your ecommerce website is conversion rate. As any visitor who leaves your website without doing an action (aka buying a product) is a wasted opportunity, even if you are doing everything you can, from content marketing to paid ads, etc…
So again, why conversion rate is important?
Aside from the known reasons, like increasing the traffic source and volume, conversion rate is crucial because it is one of the most proven methods to increase your revenue. Also, a high conversion rate means that people see something in your products and ecommerce website, which is all translated into the word ‘value’.
Moreover, a higher conversion rate is the perfect recipe for ‘remarketing’. As conversion rate can turn a lead into a customer; they have the ability to turn a prospect customer who happens to be just roaming around your ecommerce website, into a regular customer, whom you can remarket to later on.
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That is why we got you 4 tips on how to increase your conversion rate with segmented popups. Here they are:
Tip 1: You need to use dynamic popups for your visitors
Greet your website visitors at the right stage in their buyer’s journey, by splitting your audience into segments, and let your detailed dynamic popups resonate with each one of your potential customers, based on their needs and wants.
Tip 2: Visitor, but still did not subscribe yet?
Are there visitors roaming around your online store, but still did not subscribe yet? No problem!
Here is a trick you can do, which will turn these visitors into subscribers and regular customers!
Offers, offers, offers, and more offers! Words like ‘discount’, ‘giveaway’, and ‘offer’ are very catchy for the eyes of the consumers, just like a magnet. You can also offer them a product onboarding, or exclusive content that meets all of their needs and wants.
Tip 3: Returning subscribers: subscribed but did not purchase anything yet
Another issue that many e-commerce stores’ owners encounter, subscribers returning to your online store, however, didn’t purchase any product yet!
Here is your solution. Create an urgency popup, which includes exclusive discount for subscribers only, with a countdown timer for faster conversion.
Every customer will be thinking: ‘Tik-tok tik-tok, time is running out, I need to purchase now or I will miss the discount!’
Tip 4: Customers and active users, who already made a purchase
How to make sure that your current customer and active users who already made a purchase, keep coming back to purchase more products?
Create a popup, and start with a thank you message for using the product, and feature new products or a referral program.
There is still more to be discussed about ecommerce websites, conversion rate and growth in general.
Wait for more tips and tricks throughout our upcoming blogs.